ABOUT
Building Products That Perform
About Rupon Anandanadarajah
Rupon Anandanadarajah is a product strategist and growth leader focused on building data-informed B2B SaaS products that perform. He works with teams to align product and commercial goals, design scalable growth processes, and create the conditions for continuous learning through experimentation.
Every engagement starts with clarity — understanding the user, defining the measurable problem, and focusing effort where it matters most. Rupon combines analytical depth with operational focus: clear hypotheses, fast iteration, and frameworks that make progress visible.
Principals
Clarity before complexity
Define the problem precisely, then solve it elegantly.
Decisions through data
Use evidence to prioritise, measure, and iterate.
Collaboration over silos
Growth happens when teams work from shared context.
Actionable strategy
Every plan must tie to a measurable outcome.
” Product strategy should be a system for making better decisions, not just a roadmap. “