EXPERIENCE
8+ Years Leading Product & Growth
Cross-functional leadership across product management, growth experimentation, and commercial strategy in B2B SaaS environments.
Head of Product / Growth
FinTech SaaS
Led product strategy and experimentation to improve activation and monetisation.
• Increased trial-to-paid conversion by 30% in 9 months through onboarding experiments.
• Built and led a cross-functional growth squad (PM, engineer, data analyst, designer).
• Implemented analytics and testing framework for retention measurement.
Product Manager
B2B SaaS Platform
Owned roadmap for billing & analytics products used by 500+ SMBs.
• Reduced churn by 15% through targeted feature improvements.
• Introduced prioritisation models and success metrics across teams.
Growth Analyst / APM
SaaS Startup
Early-stage product and growth role building foundations for scale.
•Designed activation funnels and automated reporting dashboards.
•Supported go-to-market with product demos and presales materials.